Proactive parents’ destination for parenting support
and educational guidance
Thanks to our
inter-connected, digital world, the way all of us learn and communicate is
drastically changing from how it was just a few years ago. Parenting
blogs, communities, and apps provide input on how to parent. Videos, video
games, apps, printables and more are available to any parent interested in
augmenting their child’s education, entertaining them, or even homeschooling.
There are more educational resources available today than ever before in history. And still, in the United States, many parents wonder if their approach is helping or hindering their child’s development as a grounded, and well-rounded person. We have many students not reading proficiently by the third grade. And these challenges exist in many other countries as well.
We believe that in today’s world, where even some of the poorest households own smart phones, there is a way to bring synchronized child-rearing best practices to parents and education to children, anytime and anywhere. To do this, we are launching Waywiser, proactive parents’ destination for parenting support and educational guidance.

In fulfilling our mission, we will be providing parenting information, tips, and advice. We will also organize educational resources, making them more accessible for every child’s family.
OUR MISSION
Our mission is to be the destination of choice for everyone that is a part of developing our future generations: to enable anyone, anywhere to develop joy in parenting, teaching, and coaching, resulting in children who enjoy learning. We seek to foster and inspire world citizens, by increasing emotional health, critical thinking, and literacy of children of all backgrounds.
OUR VALUES
Passion
We
commit to using today’s technology to create optimal experiences, that deliver
customized and orchestrated content for both the adults and children
supported through Waywiser.
Competence
We
produce and enable the sharing of advice, resources, and experiences based in empathy, reason, and
research-based approaches.
Diversity
We
strive to create the most engaging experiences for all members, of all different backgrounds.
OUR LEADERSHIP

Hillary Law
CEO & Co-Founder
A passion for educating inspired the idea for Waywiser. Hillary has a background in building digital experiences at Fortune 200 companies. When she started homeschooling her youngest kids it was relatively easy for her to put together customized experiences for them, and she thought those experiences would be valuable to many more children around the world.
Hillary’s educational background includes the psychology of leadership, which is also extremely relevant to parenting best practices. With this interest in understanding the psychology of people, and how to help others find their very best, she enjoys constantly learning more about parenting, leadership, and teaching.

Brady Kurtz
CTO & Co-Founder
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Sheldon Lee
Sr. Director IT
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